On a surface level, I’m a strategy-driven creative with a love for peeling back every layer. I use research—numbers, nuance and all—to carve out insights about consumers and the choices they make.

Digging deeper, I morph those insights into punchy words that get noticed by people like you. Then, you engage with the words. Finally, you decide you need what the words are selling. See? My research was right.

At my core, I’m curious about how our minds work and what we tend to think about. What drives us? Who moves us? I want to know and I’ll find out. If you couldn’t already tell, I’m fascinated by the connection between the mind (strategy) and the body (copy) to create the soul (the words that work).