hi, i’m rachael. i study people, figure out what they want, and write words that work.

I’m a strategy-driven creative with a love for scratching beneath the obvious. I use research (numbers, nuance and everything in between) to uncover insights about consumers and the choices they make. 

Digging deeper, I morph those insights into punchy words that get noticed by people like you. Then, you engage with the words. Finally, you decide you need what the words are selling. Called it.

At my core, I’m curious about how our minds work. What makes us feel seen enough to buy in? What flips the switch from curiosity to action? I want to know and I’ll find out. If you couldn’t already tell, I’m fascinated by the way ideas move through people. To me, the mind is the insight, the body is the message, and the soul is the connection they create. The harmony of the three is where the magic lies. That’s when brands stop talking to people and start living with them.