hi, i’m rachael. i study people, figure out what they want, and help brands understand why.

I’m a human-centered researcher, strategist, thinker, writer, teacher, content creator, and someone building a portfolio career in real time.

Life since graduating has been anything but certain for me. However, the one thing I am certain of is my desire to understand people for a living—to interpret how they think, behave, and make meaning of the world, then turn those insights into something useful at scale.

Right now, I’m seeking experiences that deepen my understanding of human behavior in global contexts. Whether that's working in corporate insights, contributing to research projects, exploring cultural strategy, or continuing to grow my own publication, I'm interested in opportunities that help me learn more about people and the systems they exist within. I’m based in the US but very open to international work and long-term relocation.

A little background: I graduated from Boston University with a BS in Advertising two years ago. Like most 21-year-olds, I expected life after graduation to provide some clarity. Instead, I found myself casting a wide net and struggling to answer a question my professors often asked me: "What do you actually want to do with your life?"

Throughout college, I said yes to a lot of things. I led a student government's marketing team, wrote for student publications, hosted a podcast, worked in retail, interned at a workforce equity agency, and built a copywriting portfolio along the way.

After graduation, I realized I had spent years trying to build a life that looked impressive from the outside without fully understanding what I wanted on the inside. Since then, I've approached that question more intentionally. I stepped into leadership and public speaking opportunities, became double certified to teach yoga sculpt and group fitness, and began exploring the kinds of work that genuinely energize me.

That exploration eventually led me to research and insights, the first field that felt like a natural extension of how I already move in this world.

Over the past year, I've taught yoga and group fitness to groups ranging from college-aged to 55+, traveled solo through Singapore and Thailand, freelanced for a slow fashion boutique in consumer insights, gallivanted from northern to southern Italy, picked up shifts at a family-owned hemp store, had dozens of conversations with anthropologists, UX researchers, founders, strategists, and cultural researchers, and started building my own public thinking online. Those experiences helped me understand a few things about myself:

  1. I'm less interested in marketing for marketing's sake and more interested in solving meaningful human problems.

  2. I'm fascinated by the intersection of anthropology, sociology, and business—and how understanding people can lead to better decisions, products, organizations, and systems.

  3. I'm a big-picture thinker who naturally connects ideas across disciplines. I'm drawn to patterns, contradictions, and the deeper meanings that sit beneath the surface.

  4. Human connection is at the center of everything I do. Across every job I've held, my favorite part has always been interacting with people, understanding their experiences, and helping them navigate challenges. I lead with empathy, curiosity, and a desire to continue developing my skills in ethnography and qualitative research.

  5. I feel most alive when I'm immersed in unfamiliar environments. I thrive in international settings where I can experience cultural differences firsthand and learn directly from the people around me.

  6. The opportunities that scare me the most are usually the ones I'm most drawn toward.

I'm still figuring things out—and I hope I always am. But if there's a common thread running through everything I do, it's this:

I'm endlessly curious about people, culture, and the stories we tell ourselves about how the world works.

Education

Boston University

BS in Advertising

Minor in Business

Research Experience So Far

COLORANT (NYC-based luxury retailer sourcing from designers and wholesalers who use natural processes)

Consumer Insights Strategist

Sales Associate

AdLab (largest student-run ad agency in the US)

Strategist

  • Blue Man Group

  • Celebrity Cruises

Commonwealth Corporation (quasi-public agency focused on workforce equity)

Community Insights & Comms

Helping a SVP, Strategy

Research & Strategy Project Assistant

  • BU Wheelock College

  • Innovate@BU

Embodied Experience So Far

House of OM (holistic yoga school and community)

I completed my 200-Hour Yoga Teacher Training in Koh Phangan, Thailand as part of a solo-travel trip across SE Asia which made me fall in love with cultural research and immersion.

CorePower Yoga (franchise and corporate-owned yoga studio)

I completed my 50-Hour Yoga Sculpt Teacher Training in Boston, MA and now teach yoga sculpt and strength classes at local studios in the Hudson Valley, NY.

Skills

Research
Qualitative research design
Ethnographic observation (in-person & contextual)
In-depth interviews
Survey design & mixed-methods synthesis
Behavioral and cultural landscape analysis

Analysis & Insight
Thematic analysis
Insight development (behavioral + emotional drivers)
Audience segmentation & archetyping
Cultural tension identification

Strategy
Consumer insights & brand strategy
Positioning & narrative development
Opportunity identification & framing

Human Perspective
Cross-cultural observation & community immersion
Self-studying identity, behavior, and decision-making (I’m a bit of a nerd)
Strong interpersonal intuition and empathy