I’m Rachael. entp. virgo. coffee over-spender. storyteller. half copywriter. half strategist.

My friends always tell me that I have no filter and should unironically become a stand-up comedian. I’ve run with this insight and realized the power of mastering timing, verbally or on paper. Being funny is a beautiful thing. That’s why I write creative copy now.

My friends would also describe me as their go-to recruit for support, either as a listener during venting sessions or to unearth the minute details of any topic on the table. I enjoy examining a topic unbiasedly from the inside out and telling you as it is. My love for getting to the bottom of a situation and comprehending a subject in great depth translates directly to my passion for research and strategy, which I’d love to tell you more about.

As a strategist, I ignite the spark that brings copy to life. As a copywriter, I craft meaningful messages that appeal to strategic insights.

basically, I work with two sides of the same coin.