The Brief: Pick an Underrated Travel Destination and Sell It
The Problem: Everyone flees to Cancun or Tulum for tropical, party-filled vacations but no one knows Lake Bacalar, the calmer, quieter older sister. Lake Bacalar is known for its 7-shades-of-blue waters.
The Solution: Sell Lake Bacalar to upcoming travelers through digital media placements and OOH.
Art by Lilian Nguyen, Copy by Rachael Dionisio
