The Brief: Nature Literacy

The Problem: Media literacy, tech literacy, internet literacy — over the years, programs and initiatives across the country have worked to increase competency in children in these emerging spaces in efforts to prepare them for the future. But what kind of future? In direct contrast, nature literacy has been on a steep decline. Studies show that children’s lives over the past few decades have largely moved indoors, with a significant loss of outdoor exploration and education.

The Solution: An interactive, digital, and OOH campaign for the National Park Foundation.

Social media - Instagram

Caption: Look out for our Look! signs in your local area for a chance to win a variety of prizes on us, including a hoodie, hat, pair of sneakers, or a backpack. You may be surprised by what you discover! Now there’s a reason to give nature a second look.

We’ll look for you back on here. Best of luck, NPF. #Look! #LookNorth #LookSouth #LookEast #LookWest #NPF

Out-of-home

Interactive Map Showing Look! Sign Locations

Art by Tamar Ponte, Copy by Rachael Dionisio